Daily Mixup

5 Ways To Drive Traffic To Your Website (national news)

By anil vij

 Every site owner and Webmaster wants a steady stream of traffic to their website, but many of the commonly used tools or techniques either cost too much money or take to long to implement to truly be effective. You do not need a lot of money or expensive scripts to help you drive more visitors to your site. All you need is some creativity and patients.

1. Ask for referrals. Asking for referrals can be one of the easiest ways to gain more traffic to your site. You can add a “mail to link” on your website that says something like “Recommend this site to a friend”. If your site has a newsletter or emailing list you may create a simple question form asking your existing customers or visitors once a month for referrals. The best approach is to be friendly and don’t over do it.

2. Create a newsletter. Having a newsletter for your site is an awesome way to personalize your site and to offer important tips and information about your site’s products and services. If your site has sales or support representatives then you can highlight them and how they are there to help your customers and site visitors. There are a variety of ways to run your newsletter, either from a subscription based email list or only web type. Make your newsletter special by including your readers or site visitors. One way is to have an question and answer section that offers information for commonly asked questions.

3. Set up site surveys and polls. Involve your site visitors by adding site surveys and polls. Asking for your visitor’s and customer’s opinions about relevant site topics is a powerful method in developing both trust and involvement in your website. You can also publish the results of your surveys and polls in your newsletter or email them to your mailing list.

4. Create a site contest or giveaway. Another way to generate excitement and interest in your website is to create a contest or giveaway. The prize can be a discount on goods or services or just about anything that will add value to your current site offerings.

5. Website testimonials. Ask your customers to write a simple testimonial about your site’s goods and services, and add them to your home page. Testimonials add importance and reinforce your site’s reputation by letting other site visitors and potential customers see what others have to say about your products and services. You may want to also consider adding a thumbnail picture of your customer with their testimonial. This will add a human element to your site’s reputation.

Anil Vij is an Expert Author and an Online Marketing Specialist. Visit http://www.onewaylinkexchange.net for more information.

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Go Beyond Information
By Colleen Davis

 The more connected I am with a company the more I trust them and the more Im going to be willing to devote my time to them.

The purpose of newsletter printing is to help develop that very kind of bond with your customers, and I applaud all of the companies who are making good use of this effective form of marketing. Something to remember though is that not all newsletters are made equal, and too often I see a lot of wasted opportunities because a company doesnt use newsletter printing as best they could.

What I see the most in newsletters is a variety of different articles dealing aspects of what the company is planning. It will list upcoming sales and new products the company is pursuing. Often it deals with how good sales were on a particular month, and other innovations in the industry as a whole.

Now, all of this information is good. Im not saying you shouldnt write anything dealing with topics like this. What I do think though is that you can go beyond just a bit of information on your company.

The first thing to do is put a strong face on your company. Talk about your employees as well and what theyre doing. Have your employee of the month featured on the newsletter where you talk about who they are and how they came to work at your company.

This helps people connect with your company in a way beyond just a place to shop. Youre helping them learn who you are as people and get to know you better.

Secondly, talk about your customers as well. Ask them to send in letters for you to publish or have a regular survey they can write in to give their input to.

People like to know that theyre opinions and their thoughts are being heard by a company. Newsletter printing gives you just such an opportunity to let them know that you hear what theyre saying and you care about keeping their business.

This is about developing a strong bond with your customers going beyond just you selling them products and them buying them. Youre creating a community with your newsletter that shows people who you are and helps your customers get to know each other.

None of this is particularly hard to implement, which is why if youre going to be using newsletters anyways you might as well consider how to use them as effectively as you can.

Deciding that youre going to be using newsletters at all is the first and hardest step. If you already have the system set up for sending out your newsletter theres no good reason to avoid these effective ways of fostering a strong bond with your customers. I have a feeling that if you reach out your hand to them, youll find a lot of customers very willing to give you a chance.

For more information, you can visit this page on newsletter printing

world news

Saturday, October 25th, 2008 at 1:55 pm and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.