Daily Mixup

Researching What (world news) Your Customers Want

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By Colleen Davis

 In another articles I wrote I mentioned two different good methods of research for your marketing. In that article I chose to focus entirely on researching the marketplace through what other businesses have done and are doing. Now Im going to focus on the second method, which is researching directly through your customers.

With a focus like this your goal is going to be to figure out just what your customers want. This is entirely about them and their needs, along with figuring out the best way to appeal to them.

This is about direct surveys and other methods for talking to them. Combine newsletter printing with a direct request to find out more about your customers.

There are some primary and important differences to take note of between this and researching what other companies are doing. Odds are good when you see an ad from another company theyve already done their research and analyzed it to get the best results. By researching your customers directly youre going to get a lot of raw data that youll then need to analyze yourself.

This takes a lot more work to do, but on the other hand, youll naturally get better and more specific results. Even if you know another company had success with a previous marketing push, do you know that the same marketing technique would work again? That it would work specifically with your customers?

Only by researching your customers can you gain answers like this.

There are a few ways you can go about getting information from your customers. Going off of the suggestion of newsletter printing, send out a newsletter asking them about what kinds of advertisements they prefer. Ask them directly if theyve liked your previous marketing pushes, or if theyve seen something they particularly like. Have a section of your newsletter dealing with an ad watch, where people just mention stuff they enjoyed from any company.

At the same time try to find out what your customers enjoy doing in their free time. What their hobbies are, along with other things they like, maybe certain images or certain themes.

Some of this can be gained by seeing what they do in their free time. See what the other places are that they go in to shop at.

What youll end up with is a lot of various pieces of information, and it will then becomes up to you to figure out not only what your marketing message should be based on this, but how you should present it. Will this be a short message that can fit on postcards or a longer one that needs brochures?

The downside is the additional work you have ahead of you, but the upside is that you get very precise and focused marketing, and that you can use this information again in the future. It might take longer to get, but youre setting up a firm foundation for your marketing.

For more information, you can visit this page on newsletter printing

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Property Market Trend Helps During Investment
By Andy09 Andy09

 Things To Consider While Investing In Property

Property investment is one of the most lucrative ways to earn extra money. Nevertheless, there are certain things, which should be kept in mind while investing in property including loan, tax, purchasing cost, drafting a plan, ongoing cost and searching a financier.

Property investment is all about making lucrative money and to do that one must know how to calculate income, expenses and returns on the investments and last but not the least developing a plan. Being capable of estimating the monetary position of the portfolio of the real estate property is particularly essential for the greatly geared property investors carrying risk above average.

Drafting A Plan

A property investment plan including the cash flow calculations in addition to scheduling of returns for a five-year term is a great tool. It will enable you to know how many assets you can pay for, margin for error and gives you a clean picture for a lender for evaluating and enhancing the chances of borrowing extra money. The four basic things to be included in a property investment plan are:

1. The buying or the purchasing cost

2. The ongoing cost

3. The loan

4. Tax issues and depreciation schedules

Purchasing Cost

The foremost thing to consider is the purchasing cost and the ways to pin them down. The purchasing cost incurred at the time of purchasing the property includes:

1. Legal representation

2. Inspections and surveys

3. Insurance

4. Stamp duty

5. Strata title examination

6. Registration of title

7. Loan establishment fee including mortgage registration, legal and valuation fees

8. Agents commission

Ongoing Cost

These include the expenses, which take place after you buy the property including:

1. Fees for body corporate

2. Interest payments

3. Repairs and maintenance

4. Water and council rates

5. Bank account, keeping fees

6. Fees for Property management

7. Insurance including contents and building, property owner and public liability insurance

8. Pest control

9. Land tax

10. Security costs

11. Car and travel expenses

12. Postage and stationery

13. Advertising and leasing fees

Depending on property, the ongoing cost may also include gardens and lawns, linen, cleaning and laundry

Loan

Almost all the investment in property is done by borrowed money, so there are numbers of considerations while selecting the loan type according to suitability. They are:

1. Do you want to pay the interest only or principal and interest?

2. Type of loan you want to select including variable/floating rate loan, fixed rate loan, split loan, or line of credit.

3. Equity.

4. Negative and positive gearing.

Once you settle on the kind of loan and the total amount you want to borrow, it will allow you to estimate your cost of borrowing and help you in cash flow calculations

Tax

When it comes to taxes, things to consider include:

1. Identifying all the tax deductions: This includes interest payments and capital work like extensions and buildings, structural and alterations improvement.

2. Identifying the capital costs including the revenue costs.

3. Identifying the revenue costs and generally includes the ongoing costs.

4. Depreciation schedules

Financiers

When it comes to property investment, the most important thing that should be kept in mind is seeking a good financier. If their rates are viable, a nice relationship with your financier can make great dividends than sourcing the inexpensive loan. A financier can realize your property investment plan and a goal when plainly articulated via your fiscal plan is invaluable, it means:

1. If your lender has a thorough knowledge about your financial position, he/she is in a better situation to lend you extra money.

2. You do not have to go through the entire loan approval procedure since the financier knows you and your business.

Apart from this, the best place to know more about property investment whether it is buying or selling the property overseas or within your country or state is to check online. You can also find various property related news and articles online, which can further be of great help in knowing the property value or tips or precautions to be taken.

Andy is author of article written on Property news & Property markets. For more information, please visit :www.consortestate.com

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Saturday, November 15th, 2008 at 11:00 pm and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.